Giedion/Kircher: New Research Topics

Giedion/Kircher is my vehicle for applying art, music and technology to create brand experiences, immersive environments and various other interactive media solutions. In 2024 a primary area for R&D is the application of theories involving the symbolism and meaning of architectural experiences to further digital/interactive narratives.


Every medium is a context for a message, with characteristics that shape any narrative it conveys. At the same time, every medium has its own contexts: historical, cultural, and technological. These two assertions could not be more relevant in the case of what we call virtual reality – and an understanding of the various aspects of these contexts is valuable when imagining and designing VR experiences.
Earlier this year I joined the 